IDEAs

WHAT IDEAS MAXIMISE IMPACT?

Once you’ve identified key areas of opportunity you want to focus on, IDEAS is about taking these forward to ideation and concept development. Whether it’s  innovation, positioning or comms & activation our virtual ideation process generates a long list of diverse inspirational ideas with a short list brought to life through ideas blueprints and written concepts.

‍You get...
Ideas
Concepts
Creative Stretch

CODES

HOW CAN WE BE MORE DISTINCTIVE?

Our semiotics methodology CODES focusses on pack, comms or cultural imagery, sourcing a sample of images to reflect and represent the target space. We create a semiotic profile for every image, grouping similar images into key Semiotic Codes (from mainstream to more emergent which gives a framework against which existing brands and executions can mapped and future opportunities identified.

You get...
Semiotic Perspectives
Visual Codes
Brand Asset Distinctiveness

SIZING

WHAT'S THE SIZE OF THE OPPORTUNITY?

When you have compelling opportunity platforms in hand the next crucial step is understanding which ones represent the biggest commercial potential. SIZING takes these platforms through a comprehensive evaluation process, using the same methodologies and data sources as the big consultancies but refined, AI-augmented and automated for speed, flexibility and scale.

You get...
Market Size ($)
Growth Potential
Competitive Contexts