The Menopause Opportunity: Food & the next era of women's health

An estimated 13 million women in the UK are in perimenopause or menopause right now. Food brands in the UK are serving almost none of them. The supplements industry has built a $490M market, retailers have dedicated ranges. Culture has caught up but mainstream food hasn't.

Using our Living Growth Spaces approach, we've mapped the menopause nutrition opportunity in the UK and identified seven distinct growth spaces – each defining a consumer moment across the day, the behaviours driving each one, and what a winning brand response could look like. It’s all in our new report The Menopause Opportunity - Food and the Next Era of Women's Health in the UK.