Oct 22, 2025

Does AI have the potential to make the Insight Function’s ‘seat at the top table’ challenge more difficult to solve, not easier?

A look at how AI might redefine the Insights Function’s role and its struggle to gain a lasting seat at the top table.

Does AI have the potential to make the Insight Function’s ‘seat at the top table’ challenge more difficult to solve, not easier?

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From the first time we connected to today your work simply blows me away, it’s such an amazing proposition in terms of quality and time saving… fantastic and honestly feels like the future is here today.

Daniel ChaDwick
CMI Director - UNILEVER